James Jordan, the former Strictly Come Dancing professional, has officially announced the launch of a new digital media project titled Manopause, a podcast dedicated to men’s health and wellbeing. The announcement comes in the immediate wake of the public confirmation that Jordan and his wife of 23 years, fellow professional dancer Ola Jordan, have ended their relationship. The couple, who were widely regarded as the longest-standing partnership in the history of the BBC’s flagship dance program, shared a joint statement over the weekend detailing what they described as an "incredibly painful" decision to part ways. According to the statement, James Jordan moved out of the family’s Kent residence some time ago following a period of trial separation.
The new podcast venture, which Jordan is co-hosting with former Strictly colleague Brendan Cole, aims to address the often-neglected aspects of men’s physical and mental health during midlife. Promotional materials for the show, which have appeared on social media platforms over the last month, featured Jordan without his wedding ring, a detail that had previously sparked speculation among fans regarding the state of his marriage. The program is set to feature interviews with high-profile guests, including former Apprentice winner Lee McQueen and Wynne Evans, the opera singer and broadcaster who recently competed on Strictly Come Dancing.
A Legacy of Partnership and Public Life
The separation of James and Ola Jordan marks the conclusion of one of the most prominent public partnerships in British entertainment. The couple’s history dates back to 1999, when they first met at a dance competition in Blackpool. At the time, James was 21 and Ola was 17. Their professional synergy was immediate, leading them to become dance partners before their relationship transitioned into a romantic one. They married in October 2003 and subsequently joined the professional cast of Strictly Come Dancing in 2006 for its fourth series.
During their tenure on the show, the Jordans became household names, known for their technical proficiency and outspoken personalities. James Jordan remained with the production until 2013, while Ola Jordan departed in 2015. Throughout their careers, they maintained a unified public image, often appearing together on reality television programs and in fitness-related ventures. Their transition from professional dancers to media personalities was largely built on their status as a "power couple" within the industry.
The Journey to Parenthood and Recent Challenges
The Jordans’ personal life has been characterized by significant milestones that they shared openly with their audience. Most notable was their three-year struggle with fertility, which they documented publicly to raise awareness about the challenges of conception. In February 2020, they welcomed their daughter, Ella, following a successful round of In Vitro Fertilization (IVF). The couple frequently cited the birth of their daughter as the pinnacle of their relationship, describing her as the "center of their world."
However, the period following Ella’s birth was also marked by profound personal loss. In 2021, James Jordan’s father, Alan, passed away following a battle with a terminal brain tumor. Jordan has been vocal about the impact of this loss, stating that it triggered a period of "crippling anxiety" and mental health struggles. In previous interviews, he described experiencing panic attacks and a sense of profound vulnerability, noting that his wife and daughter were instrumental in helping him navigate that dark period. The recent separation statement suggests that these mental health challenges have persisted, contributing to the strain on the marriage.
Analysis of the Joint Statement and Co-Parenting Commitment
In the statement released via Instagram, the couple emphasized that the decision to separate was not made lightly and followed a period of private struggle. "After 26 years together, this is something we never imagined we would be sharing," the post read. The Jordans explained that they felt it was necessary to address the situation directly to prevent further speculation.
A significant portion of the statement was dedicated to the welfare of their six-year-old daughter. The couple affirmed their commitment to a co-parenting arrangement, stating that Ella remains their "absolute priority." James Jordan used the platform to provide a candid update on his personal wellbeing, admitting that his "mental health hasn’t been in a good place for quite some time." He expressed a need to focus on his own recovery to ensure he can be the best possible father for Ella.
This level of transparency is consistent with modern celebrity communication strategies, where public figures often choose to control the narrative of personal crises via social media rather than through traditional tabloid channels. By acknowledging the pain of the situation and the reality of mental health struggles, the Jordans have garnered significant support from their fan base, many of whom have praised their honesty.
Manopause: Addressing the Men’s Health Gap
The launch of the Manopause podcast represents a strategic career shift for James Jordan, aligning his public persona with the burgeoning "men’s wellness" movement. The term "manopause"—a colloquialism for the andropause—refers to the age-related decline in testosterone levels in men, which can lead to symptoms such as fatigue, depression, and loss of muscle mass. While the female menopause has seen a massive surge in public discourse and workplace policy changes in recent years, the male equivalent remains relatively under-discussed in the mainstream media.
Supporting data from the Men’s Health Forum suggests that men in the UK are significantly less likely to seek professional help for mental health issues or age-related hormonal changes compared to women. Statistics indicate that men make up approximately 75% of all suicides in the UK, yet are less likely to be diagnosed with common mental health disorders, often due to social stigmas surrounding vulnerability.
The Manopause podcast aims to bridge this gap. Jordan has stated that the show will "tackle the men’s health issues that no one talks about but every man needs to know about." By partnering with Brendan Cole, another well-known figure from the dance world, Jordan is leveraging a familiar dynamic to explore serious topics. The inclusion of guests like Wynne Evans, who has spoken publicly about his own struggles with depression and weight, suggests the podcast will prioritize emotional honesty alongside physical health advice.
Chronology of Key Events
To understand the context of the current situation, a timeline of the Jordans’ relationship and career milestones is essential:
- 1999: James and Ola meet in Blackpool and begin their professional dance partnership.
- 2003: The couple marries in a ceremony in Kent.
- 2006: Both join Strictly Come Dancing as professional dancers, becoming the show’s most recognizable couple.
- 2013: James Jordan leaves Strictly Come Dancing after eight series.
- 2015: Ola Jordan departs Strictly Come Dancing.
- 2017–2019: The couple undergoes a three-year fertility battle, eventually turning to IVF.
- February 2020: Daughter Ella is born.
- 2021: James’s father, Alan Jordan, passes away, leading to a decline in James’s mental health.
- 2022–2023: The couple continues to work together on fitness apps and media appearances, though internal marital pressures reportedly mount.
- Early 2024: The couple enters a trial separation; James moves out of the family home.
- Late 2024: James begins filming the Manopause podcast, appearing without his wedding ring.
- Friday/Saturday (Recent): Official confirmation of the permanent split is released via a joint statement.
Broader Implications and Industry Trends
The separation of James and Ola Jordan reflects a broader trend in the entertainment industry where long-term professional and personal partnerships face unique pressures. The "Strictly Curse" is a frequent topic of tabloid discussion, usually referring to the breakdown of relationships involving contestants on the show. However, the Jordans’ situation is distinct in that it involves two professionals whose lives were intertwined for over a quarter of a century.
Furthermore, James Jordan’s decision to pivot toward mental health advocacy is part of a growing trend among male celebrities. Figures such as Roman Kemp, Freddie Flintoff, and Prince Harry have significantly contributed to the de-stigmatization of male mental health in the UK. By launching Manopause, Jordan is positioning himself as a relatable figure for middle-aged men who may be experiencing similar life transitions, including marital breakdown, parental loss, and physical aging.
The success of such ventures often depends on the authenticity of the host. Given Jordan’s current personal circumstances, the podcast is likely to be viewed through a lens of raw, lived experience. This may provide a level of credibility that traditional health programs lack, potentially reaching an audience that has historically felt alienated from wellness culture.
Conclusion and Future Outlook
As James and Ola Jordan move forward as co-parents rather than partners, the public focus will likely shift to their individual endeavors. For Ola, the priority remains the stability of their daughter and her own professional commitments. For James, the launch of Manopause later this year will be a litmus test for his new direction as a health advocate.
While the end of a 23-year marriage is a significant personal loss, the Jordans’ approach to the separation—prioritizing transparency and parental duty—serves as a template for high-profile breakups in the digital age. The upcoming episodes of Manopause are expected to provide further insight into James’s journey through this "hardest chapter" of his life, potentially offering support to others facing similar challenges.
For those affected by the themes discussed in this report, including mental health struggles or grief, organizations such as the Samaritans (116 123) and Mind provide essential resources and support services.

