Kick Off by Hamish Bowles, Originally Published in April 2016 Issue of Vogue

The landscape of soccer, a sport often termed "The Beautiful Game," has evolved dramatically, particularly in its embrace of women athletes and its expanding cultural footprint. This evolution is sharply highlighted through the contrasting experiences of a cultural observer’s reluctant immersion and the unwavering dedication of a professional superstar like Alex Morgan. What began as a personal reflection on childhood sporting aversion transforms into an insightful exploration of gender equality, athletic rigor, and the burgeoning influence of women’s soccer on a global stage.

The Divergent Paths: Childhood and Sporting Identity

For many, soccer is an inherited passion, a rite of passage, particularly in countries where it dominates the cultural fabric. Hamish Bowles, the author, recalls a childhood in England where an understanding of soccer was implicitly assumed for every boy. Despite his father’s enthusiastic declaration of "footballer’s knees" at his birth, Bowles exhibited a profound disinterest, describing himself as the "ultimate sissy." This stands in stark contrast to the early life of Alex Morgan, the celebrated women’s soccer player, who self-identified as "the ultimate tomboy." Morgan’s childhood was defined by a fierce competitive spirit, an innate drive to "beat the boys at everything," to be faster and stronger. This fundamental divergence in childhood experiences – one a cultural expectation unmet, the other a passionate pursuit against traditional norms – sets the stage for a broader discussion on gender, sport, and societal expectations.

Bowles’s attempts to connect with the sport were often met with disquieting experiences. A visit to a Hendon Amateur Cup semifinal at age ten revealed his mild-mannered accountant father transformed into a "Tasmanian Devil," a spectacle of fervent, almost violent, passion that repelled the young Bowles. Later, a high-stakes Liverpool vs. Chelsea match required a bribe – a trip to the Portobello Road antiques market – highlighting his persistent detachment from the sport’s allure.

The Genesis of a Superstar: The 1999 World Cup Catalyst

While Bowles navigated his soccer apathy, a pivotal moment in sports history was unfolding that would irrevocably shape Alex Morgan’s destiny. In 1999, at the age of ten, Morgan witnessed the U.S. Women’s National Team (USWNT), spearheaded by iconic figures like Mia Hamm, Julie Foudy, and Michelle Akers, clinch the FIFA Women’s World Cup title with a dramatic 5-4 penalty shootout victory over China. This triumph, often credited with igniting widespread interest in women’s soccer in the United States, served as a profound awakening for Morgan. From that moment, she was "hooked," envisioning a professional career that, by age sixteen, playing for her high school team in Diamond Bar, California, felt entirely achievable. The 1999 victory was not merely a sporting achievement; it was a cultural phenomenon that shattered perceptions and inspired a generation of young girls, providing tangible proof of women’s athletic prowess and potential.

This period underscored a significant gender disparity in athletic opportunities. While girls in England were relegated to sports like netball, rounders, and hockey, the USWNT’s success demonstrated the immense, untapped potential of women’s soccer. This created a stark contrast with Bowles’s own high school experience, where, despite his lack of interest, he was inexplicably drafted into the elite "first eleven" soccer team, presumably for his speed. His tenure as goalkeeper was marked more by "astonishing thespian" skills, feigning misses, than actual athletic contribution, often retreating to the field’s periphery to gossip with a friend. The idea that he would one day share a common ground, even a manicure session, with a revered American soccer player like Morgan was, then, beyond his "wildest teen dreams."

A Reluctant Odyssey: Bridging the Athletic Divide

Morgan herself found Bowles’s trajectory "dumbfounded," recognizing it as the inverse of her own struggles. "It’s almost the complete opposite for women soccer players," she explained, referring to the historical resistance women faced in pursuing the sport. "We’re dying to play and people are telling us, ‘You can’t play.’ I almost wish I’d been forced into it, instead of my having to fight for it!" This sentiment encapsulates the systemic barriers women athletes have historically encountered, a stark contrast to the often-compulsory nature of boys’ sports.

Bowles’s current assignment, forcing him back into the sport, brought back "childhood traumas." However, drawing inspiration from legendary figures like Sir Stanley Matthews, who played professionally until age 50, he resolved to "give it a go." Further encouragement came from friend Simon Doonan, who was researching a book on soccer through the lens of fashion and style. Doonan’s enthusiasm for the aesthetic aspects of the game, from George Best’s cleats to the fashion-forward choices of modern players, offered Bowles a relatable entry point. Doonan cited examples like Mario Balotelli’s camouflage Bentley, Zlatan Ibrahimović’s Rick Owens wardrobe and man bun, and Cristiano Ronaldo’s Gucci wash bag carried "like a minaudière," suggesting a correlation between fashion-obsessed players and on-field success.

The undisputed "ultimate football fashionisto," David Beckham, personified the "metrosexual male" concept through his embrace of fashion, famously stating, "I like nice clothes, whether they’re dodgy or not," and experimenting with faux-hawks and sarongs. A chance encounter with David and Victoria Beckham at a Manhattan dinner party provided Bowles with an opportunity to seek advice. Beckham, known for his succinct wisdom, offered a powerful directive: "Listen to the girls. They’re the most driven athletes I’ve ever known, and their success is showing it. They know better than most of the guys. Listen to them—and run fast!" This counsel served as a potent validation of women’s soccer and a crucial turning point for Bowles’s journey.

The Science of Performance: Elite Training Regimens

Heeding Beckham’s advice, Bowles began his physical preparation in Los Angeles under the guidance of Daniel Söderström, a Brazilian-Swedish trainer. The initial sessions, set amidst the incongruous backdrop of the La Brea Tar Pits, revealed Bowles’s profound lack of "cognitive skills" necessary for connecting foot to ball, an effort that comically scattered squirrels from a nearby maple tree. This early struggle highlighted the foundational skills and coordination required for even basic soccer proficiency.

The more intensive phase of training commenced with Dawn Scott, the revered trainer responsible for maintaining the USWNT’s peak physical condition. Scott, hailing from the no-nonsense north of England and having grown up "playing on the streets with the boys," brought a rigorous, data-driven approach to athlete development. Her programs are meticulously customized, factoring in age, injury history, diet, and crucial "sleep recovery." Athletes contribute their data to a central online database, allowing Scott and head coach Jill Ellis to monitor GPS, heart rate, speed, agility, and fitness levels daily, adjusting routines accordingly. This bespoke, scientific methodology underscores the sophistication of modern elite sports training.

Bowles’s personal experience with Scott’s program was a stark introduction to its intensity. Beginning with "forward-bend walks" to engage glutes and core, he was then introduced to the "fiendish" Turkish get-up – a grueling warm-up exercise far removed from any Topkapi Palace fantasy. While Christen Press, Morgan’s teammate, executed the movement with "sleek balletic grace" and a fifteen-pound weight, Bowles was handed a shoe as a more appropriate starting point. The subsequent regimen included trap-bar work, power cleans, dead lifts, squats, kettle bells, Bulgarian splits, down slides, mountain climbers, and box jumps – a comprehensive full-body assault. Scott’s reassuring words, "This takes months, years to learn the technique… I don’t want you to feel fatigued too soon," provided little comfort as Bowles was "already wiped out."

From the Archives: Vogue’s Hamish Bowles Trains With Soccer Star Alex Morgan

Field sessions, often held in a picturesque setting fringed with eucalyptus and palm trees, a far cry from Bowles’s childhood "frigid muddy pitches," were equally demanding. A typical session involved intense warm-ups, speed work, and high-intensity interval training (HIIT). Scott detailed a routine of twelve 90-yard sprints, each lasting fifteen seconds, followed by a fifteen-second rest period. Press articulated the physical toll: "Training like this is really, really hard… Training until you’re about to throw up every single day—it’s kind of miserable, actually. But that makes it so much more fun when you come back together as a team." This insight reveals the psychological fortitude required to endure such physical hardship for collective success.

Alex Morgan: The Athlete, Advocate, and Style Icon

Two months later, with Bowles’s training efforts largely undone by "holiday dining and indolence," he found himself in Orlando, Florida, having his nails done alongside Alex Morgan. Morgan, whose stardom was such that her new team, the Orlando Pride, was essentially built around her in 2015, embodies the modern multi-faceted athlete. Her recent relocation to Orlando, prompted by her husband Servando Carrasco’s transfer, highlighted the transient nature of professional athletic life, with players often needing to find new homes within 48 hours. Despite the logistical challenges, Morgan expressed contentment at finally living with her husband again after college.

Morgan, a "poster girl for women’s soccer," maintained a "prom-queen perfect" appearance even after an hour-and-45-minute morning workout. Her orchid purple leggings, tangerine Nike trainers, gray hooded sweatshirt, and Marc Jacobs purse reflected a practical yet stylish aesthetic. A regular at New York Fashion Week and a shopper at brands like Veronica Beard, Rag & Bone, and AllSaints, Morgan noted the increasing alignment between fashion and athletic wear. "A lot of fashion is now very athletic-looking, so that’s cool for me," she observed, emphasizing the need for packable and interchangeable basics for her extensive travels.

Beyond her athletic performances, Morgan is a forceful advocate for her sport. Her "astonishing performances on the field," including a dramatic winning goal against Canada in the 2012 Olympics semifinal in the 123rd minute, are complemented by her motivational autobiography, Breakaway: Beyond the Goal, and a popular series of soccer novels for middle schoolers. She actively lobbies for equality in a sport still plagued by "shockingly rampant, if not institutionalized," sexism.

The Unfinished Battle for Equality

The issue of gender inequality in soccer is a critical dimension of the sport’s evolution. In late 2015, Morgan, alongside teammates Shannon Boxx and Julie Johnston, participated in a roundtable at the Forbes Under 30 Summit in Philadelphia, addressing the stark disparities. The salary cap for women’s national-league soccer players was a mere $265,000, less than one-tenth of that for men’s major-league players. This pales in comparison to international male superstars like Lionel Messi and Cristiano Ronaldo, who earned approximately $1,000,000 a week. The prize money differential was equally egregious: the USWNT received $2 million for their thrilling 2015 World Cup victory, while the German men’s team was awarded $35 million for their 2014 win. Morgan’s statement to the summit was unequivocal: "I think players need to get paid for what they’re worth, for what they put up on the field."

Institutional sexism has historically been a pervasive issue. At 21, Morgan was the youngest player on the 2011 FIFA Women’s World Cup team, subsequently earning U.S. Soccer Female Athlete of the Year in 2012 and placing third in the FIFA Ballon d’Or (world soccer MVP) the same year. Yet, at the award ceremony, FIFA’s then-president Sepp Blatter, infamous for his earlier suggestion that women players should wear "tighter shorts" to boost popularity, failed to recognize her. A sense of "Schadenfreude" likely swept through women’s locker rooms when Blatter was forced to resign in 2015 amid proceedings for "criminal mismanagement… and misappropriation" by Swiss authorities, underscoring a broader cultural shift against such leadership.

Further evidence of sexism manifested in playing conditions. The seven U.S. women’s World Cup matches in Canada were played on artificial rubber and plastic turf, despite most players having spent their careers on natural grass. Turf is exponentially harder on the body, increasing the risk of impact injuries and discouraging dynamic moves like sliding tackles. This decision, often justified by cost or logistics, disproportionately affected women players.

Despite these challenges, women’s soccer stands apart in its relative freedom from some of the more unsavory aspects of men’s football. There is virtually no hooliganism, and homophobia is largely a "non-starter." Abby Wambach, a star of four World Cup tournaments and two Olympic Games, expressed surprise at media scrutiny when she married her long-term partner, Sarah Huffman, in 2013, stating, "I never felt like I was in a closet." This inclusive environment fosters a unique camaraderie and focus on the sport itself.

The Ascendance of Women’s Soccer: Viewership and Impact

The increasing visibility and popularity of women’s soccer are undeniable. When Morgan and her teammates triumphed over Japan 5-2 in the 2015 World Cup final, over 25 million people tuned in, marking the highest rating ever for any American soccer match, male or female. Since then, the USWNT has consistently played to crowds averaging 24,000 – the largest for women’s sports globally. Morgan believes that if other cultures were more open to it, they would "enjoy it" as much as American audiences do. This growing viewership and attendance signify a powerful cultural shift, demonstrating the immense market and fan base for elite women’s sports when given the platform and promotion.

As the 2016 Olympics approached, Morgan’s schedule remained punishing, with barely two and a half weeks off annually. Her dedication extended to her diet, emphasizing proteins, grains like couscous and quinoa, and limiting red meat for better digestion. She credited Dawn Scott for her continuous development, highlighting the trainer’s expertise and the tangible results of their demanding work. The insistence on "sleep recovery," a crucial aspect of Scott’s program, resonated deeply with Bowles after his own strenuous sessions.

The final training session, conducted in a rain-soaked Orlando field adorned with palmetto palms and Spanish moss, offered a full circle moment. Morgan, undeterred by the weather, executed twelve sprints and worked on her dribbling and goal-kicking skills, a testament to her relentless preparation for the Olympics. She even attempted to teach Bowles the rudiments of a sliding tackle on a grass pitch, a challenging endeavor that elicited her "evident bemusement" at his unique "form." Yet, despite his enduring struggles, Bowles experienced "a glimmer of the fire that has smoldered within my father for all these years," a newfound appreciation for the sport’s passion and demands.

The journey concluded with a humorous nod to the beginning, as Bowles encountered David Beckham ringside at Victoria Beckham’s fall 2016 fashion show. Beckham, with a twinkle in his eye, inquired, "How’s those knees?" This final interaction encapsulated the blend of high fashion, elite sport, and personal transformation that marked Bowles’s unexpected odyssey into the world of professional soccer. The article, while rooted in a personal narrative, ultimately serves as a compelling journalistic account of the evolving dynamics of sports, gender, and cultural perception, with Alex Morgan standing as a beacon of athletic excellence and a powerful voice for equality.

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