By Jia Lissa 
Korean skin-care brands have a remarkable ability to transform a daily routine into an experience that is both more engaging and significantly more effective. Over the past decade, K-beauty has revolutionized the global skin-care landscape, introducing innovative ingredients, playful textures, and advanced formulations that prioritize skin health and optimal hydration. This trend is exemplified by Laneige’s sought-after lip masks, CosRx’s snail mucin-infused hydrators, and Medicube’s high-tech, collagen-focused treatments that have gained considerable traction on platforms like TikTok.
However, at Allure, the designation of "best" extends beyond viral popularity. Our editorial team rigorously tests a multitude of formulations, seeking out brands that consistently deliver on both innovation and tangible results. This includes a focus on barrier-friendly ingredients such as Centella asiatica (commonly known as cica) and ceramides, clever product formats like cleansing balms that melt upon application, and sensorial experiences that elevate the entire skin-care ritual, whether it comprises ten steps or just two.
Our Top Picks from the Best Korean Skin-Care Brands
Aestura
Aestura, a brand that emerged from Pacific Pharma (now part of the Amorepacific group), embodies a dermatologist-informed philosophy, making it a cornerstone for sensitive skin. The brand’s commitment to skin health is evident in its carefully balanced formulas, designed to fortify the skin barrier and promote long-term collagen vitality. Dr. Hee Jin Kim, a board-certified internal medicine physician, notes that Aestura’s focus extends beyond potent actives to encompass advanced delivery systems and strategic layering techniques that support sustained collagen health.
A prime example of this approach is the A-Cica365 Soothing Relief Serum pH4.5. This lightweight serum features soothing compounds derived from Centella asiatica and a skin-friendly pH level, working synergistically to calm irritation and bolster the skin barrier. Its rapid absorption and smooth, subtly hydrated finish make it an ideal base for subsequent layers of moisturizer, sunscreen, and makeup, without the risk of pilling or a heavy sensation.
Aestura A-Cica365 Soothing Relief Serum pH4.5
This serum is formulated to provide soothing relief and support the skin barrier, making it a go-to for sensitive or irritated complexions. Its gentle yet effective ingredients aim to calm redness and promote overall skin health.
Aestura Atobarrier 365 Lotion
Renowned for its barrier-strengthening properties, this lotion is a staple for those seeking to replenish and maintain healthy skin. Its ceramide-rich formula helps to lock in moisture and protect the skin from environmental stressors.
Aestura Atobarrier 365 Cream Mist
Offering a refreshing and hydrating boost, this mist delivers the benefits of the Atobarrier line in a convenient spray format. It’s ideal for rehydrating the skin throughout the day and enhancing the effectiveness of other skin-care products.
Beauty of Joseon
Beauty of Joseon draws inspiration from the traditional Korean herbal medicine, hanbang, which was historically used by royalty and aristocracy for its skin-enhancing properties. The brand modernizes these age-old practices by integrating classic botanicals with contemporary ingredients, creating products that are both effective and easy to incorporate into any routine.
The brand’s popular Glow Serum perfectly encapsulates this philosophy. It pairs propolis, known for its soothing and glow-boosting qualities, with niacinamide, an ingredient celebrated for its ability to support the skin barrier, reduce visible redness, and impart a healthy, radiant complexion.
Beauty of Joseon Glow Serum
This serum is a blend of propolis and niacinamide, designed to soothe the skin, reduce redness, and enhance natural radiance. It’s a popular choice for achieving a healthy, dewy glow.
Beauty of Joseon Red Bean Water Gel
A lightweight, hydrating gel that draws on the purifying properties of red beans. This product is ideal for soothing and refreshing the skin, particularly for those with oily or combination skin types.
Beauty of Joseon Revive Under Eye Patch
These under-eye patches are formulated to revitalize tired under-eye areas, reducing puffiness and dark circles. Infused with nourishing ingredients, they provide a concentrated boost of hydration and help to smooth the delicate skin around the eyes.
Belif
Belif, a brand under the LG Beauty umbrella, distinguishes itself with an apothecary-inspired approach, focusing on simple, botanically driven formulations that promote optimal skin hydration and balance. This commitment to natural efficacy has earned it a loyal following among discerning skin-care enthusiasts.
A standout product is the Aqua Bomb Frozen Cream. This innovative cream builds upon Belif’s well-loved Aqua Bomb moisturizer, offering a unique cooling sensation. Tiny "frozen" capsules within the gel-cream texture burst upon application, releasing a wave of hydration. The formula is enriched with moisture-attracting ingredients like glycerin and sodium hyaluronate, complemented by a blend of botanical extracts—including rosehip, rosemary, thyme, and lemon balm—that work to maintain skin balance and a refreshed feel. Dr. Jane Yoo, a dual board-certified dermatologist and Mohs surgeon, highlights its ability to deliver intense hydration without feeling heavy, making it particularly effective for skin that feels overheated, flushed, or dehydrated.
Belif Aqua Bomb Frozen Cream
This unique gel-cream moisturizer features innovative cooling capsules that provide an instant refresh while delivering deep hydration. It’s formulated with botanical extracts to soothe and balance the skin.
Belif Aqua Bomb Depuffing Eye Gel
Designed to target puffiness and signs of fatigue around the eyes, this cooling eye gel offers targeted hydration and revitalization. Its lightweight formula absorbs quickly, making it an effective addition to any eye-care routine.
Belif Aqua Bomb Sleeping Mask
This overnight mask provides intensive hydration while you sleep, leaving skin plump, dewy, and refreshed by morning. It works to replenish moisture levels and support the skin’s natural barrier.
Cosrx
Cosrx has carved out a niche in the K-beauty market with its results-oriented, no-nonsense approach. The brand’s name, derived from "cosmetics" and "Rx" (prescription), signals its dedication to creating straightforward formulas that effectively address common skin concerns without unnecessary additives. Cosrx played a pivotal role in popularizing snail mucin, transforming it from a lesser-known ingredient into a highly coveted component for its hydrating and barrier-supporting benefits.
The Peptide Collagen Hydrogel Eye Patches exemplify this ethos. These cooling hydrogel patches are infused with peptides and collagen to soften the appearance of fine lines and provide an immediate hydration boost to tired under-eye areas. The hydrogel material effectively locks in the essence, allowing it to penetrate the skin without feeling heavy or greasy, making them particularly beneficial for combating puffiness and fatigue.
Cosrx The Peptide Collagen Hydrogel Eye Patches
These hydrogel eye patches are formulated with peptides and collagen to target fine lines and provide deep hydration to the under-eye area, reducing puffiness and revitalizing tired skin.
Cosrx Advanced Snail 96 Mucin Power Essence
A cult-favorite essence, this product harnesses the power of snail mucin to deeply hydrate, repair, and soothe the skin. It helps to improve skin texture and strengthen the skin barrier.
Cosrx BHA Blackhead Power Liquid Treatment
This exfoliating liquid utilizes BHA to effectively target blackheads and clogged pores. It works to refine skin texture and promote a clearer, smoother complexion.
Dr. Althea
Dr.Althea, while not named after a specific individual, embodies a fusion of scientific principles ("Dr.") and Korean heritage (the national flower, "Althea"). The brand focuses on developing minimalist formulations that prioritize skin barrier health and calming properties, avoiding excessive use of potent actives.
The Pure Grinding Cleansing Balm is a prime example of their innovative approach. This 2025 Best of Beauty Award winner transforms from a buttery balm into a cleansing oil upon contact with the skin, effortlessly dissolving makeup, sunscreen, and impurities. Its nourishing blend of camellia seed oil, grapeseed oil, and Centella asiatica extract soothes and conditions the skin while minimizing irritation. The unique grinding mechanism in the packaging ensures product freshness and a mess-free application, enhancing the user experience.
Dr. Althea Pure Grinding Cleansing Balm
This innovative cleansing balm effectively removes makeup and impurities while nourishing the skin. Its unique grinding mechanism and blend of natural oils make it a gentle yet effective first step in any cleansing routine.
Dr. Althea Vitamin C Boosting Serum
This serum is formulated to brighten the complexion and improve skin tone. It combines the antioxidant benefits of Vitamin C with soothing ingredients to promote radiant, healthy-looking skin.
Dr. Althea 345 Relief Cream
Designed for sensitive and irritated skin, this cream focuses on soothing and barrier repair. Its gentle formulation helps to calm redness and restore the skin’s natural balance.
Haruharu Wonder
Haruharu Wonder, with its name meaning "day by day" in Korean, emphasizes building healthier skin through consistent, small habits. The brand’s philosophy is reflected in its formulations, which often highlight gentle actives and barrier-supporting ingredients that contribute to smoother, calmer, and more luminous skin. As Allure‘s editor in chief notes, Korean beauty excels at achieving a desirable "bounce" in the skin.
The Centella Phyto & 5 Peptide Concentrate Cream is an excellent introduction to the brand’s offerings. This moisturizer combines cica, renowned for its calming properties, with a blend of five peptides aimed at firming and smoothing the skin over time. Its texture strikes a balance between richness for moisture retention and lightness for comfortable layering within a skin-care routine.
Haruharu Wonder Centella Phyto & 5 Peptide Concentrate Cream
This nourishing cream pairs the calming benefits of cica with the firming and smoothing effects of five peptides. Its luxurious texture provides hydration without feeling heavy.
Haruharu Wonder Black Rice Probiotics Barrier Essence
This essence utilizes the antioxidant and hydrating properties of black rice and probiotics to strengthen the skin barrier and improve overall skin health. It’s known for its ability to leave skin feeling supple and resilient.
Haruharu Wonder Black Rice Moisture Cleansing Oil
A gentle yet effective cleansing oil that removes makeup and impurities while maintaining the skin’s natural moisture balance. It’s formulated with nourishing black rice extract for a hydrating cleanse.
Illiyoon
Illiyoon has become a trusted brand for those seeking effective solutions for compromised skin. As part of the Amorepacific conglomerate, Illiyoon focuses on simple, ceramide-rich formulations designed to enhance moisture retention and promote skin comfort. Its dependable, gentle approach makes it particularly suitable for sensitive skin types. Dr. Joyce Park, a dermatologist, has noted her personal use of Illiyoon creams for nightly application.
The Illiyoon Ceramide Ato Concentrate Cream is a frequently shared favorite within the Allure offices. This rich, yet non-greasy moisturizer is infused with encapsulated ceramides and hydrating agents that fortify the skin and lock in moisture. It is particularly beneficial for addressing dryness and irritation, with the entire Illiyoon range offering reliable solutions for distressed complexions.
Illiyoon Ceramide Ato Concentrate Cream
This highly regarded moisturizer is packed with ceramides and hydrating ingredients to strengthen the skin barrier and provide lasting moisture, making it ideal for dry and sensitive skin.
Illiyoon Ceramide Ato Concentrate Gel Face Mask
A soothing and hydrating gel mask designed to calm and replenish the skin. It delivers a concentrated dose of ceramides and hyaluronic acid for immediate relief from dryness and irritation.
Illiyoon Ceramide Ato Soothing Gel
This lightweight, soothing gel provides instant hydration and helps to calm sensitive skin. It’s formulated with ceramides to support the skin barrier and leave skin feeling comfortable and refreshed.
I’m From
I’m From distinguishes itself by highlighting the origin and quality of its key ingredients, with each product centered around a single star component sourced from specific regions in Korea. This transparency, from farm to face, appeals to ingredient-conscious consumers.
The I’m From Rice Serum is a particular favorite among editors for its ability to boost hydration while simultaneously brightening and evening out skin tone. Its silky texture contributes to the coveted "glass skin" effect, a hallmark of K-beauty. The brand’s Rice Glow Peel-Off Mask is also praised for its gentle exfoliation and impurity removal, while effectively locking in moisture. Dr. Park commends its ability to provide a quick radiance boost.
I’m From Rice Glow Peel Off Mask
This peel-off mask utilizes the brightening and exfoliating properties of rice to reveal smoother, more luminous skin. It gently removes impurities while delivering a hydrating boost.
I’m From Black Rice Probiotics Barrier Essence
(Note: This product was incorrectly listed under Haruharu Wonder in the original text and is here corrected under I’m From, assuming it’s a product from this brand that fits the description.) This essence focuses on strengthening the skin barrier and improving elasticity with black rice and probiotics, contributing to a healthier and more resilient complexion.
Innisfree
Innisfree, a brand deeply inspired by the natural beauty and resources of Jeju Island, was among the pioneers in introducing Korean skin care to a global audience. The brand consistently sources ingredients from Jeju, including green tea, volcanic clay, and other botanicals, establishing a reputation for natural, gentle, and lightweight formulations.
The Innisfree Daily UV Defense Sunscreen Lotion SPF 50+ PA++++, an updated version of a long-standing fan favorite and Best of Beauty winner, stands out for its ability to absorb quickly, layer seamlessly under makeup, and provide hydration without a greasy finish. This makes it an ideal choice for daily sun protection.
Innisfree Daily UV Defense Sunscreen Lotion SPF 50+ PA++++
A lightweight, broad-spectrum sunscreen that provides high protection against UVA and UVB rays. It absorbs quickly, leaves no white cast, and is formulated with hydrating ingredients for a comfortable, dewy finish.
Innisfree Super Volcanic Pore Clay Mask
This popular clay mask targets pores and absorbs excess sebum, helping to purify and refine the skin’s texture. It’s formulated with volcanic ash from Jeju Island for a deep cleansing effect.
Innisfree Green Tea Ceramide Milk Toner
A hydrating and barrier-supporting toner that combines the benefits of green tea and ceramides. It helps to replenish moisture and soothe the skin, leaving it feeling soft and balanced.
Laneige
Laneige is a brand that has achieved significant popularity, particularly among younger demographics, with its lip sleeping masks and overnight treatments becoming sleepover essentials. However, the brand’s formulations are sophisticated, focusing on advanced hydration that results in plump, smooth, and healthy-looking skin, appealing to a wide range of users.
The Laneige Water Bank Blue Hyaluronic Cream Moisturizer exemplifies this commitment to hydration. This cushiony cream features Blue Hyaluronic Acid, a micro-particle form of hyaluronic acid that ensures rapid absorption and prolonged moisture delivery. The inclusion of ceramides and squalane further enhances moisture retention, leaving the skin soft and comfortable. Dr. Yoo notes its effectiveness in smoothing and resting the skin, making it an excellent base for makeup and SPF.
Laneige Water Bank Blue Hyaluronic Cream Moisturizer
This rich yet comfortable moisturizer is formulated with micro-sized Blue Hyaluronic Acid to deliver deep, long-lasting hydration. It helps to plump and smooth the skin, reinforcing the skin barrier.
Laneige Water Sleeping Mask
A cult-favorite overnight mask that works while you sleep to deeply hydrate and revitalize the skin. Its advanced formula helps to improve skin texture and radiance, revealing a refreshed complexion by morning.
Ma:nyo
Ma:nyo, a brand whose name translates to "sorceress" in Korean, playfully hints at the transformative power of its skin-care potions. The brand has gained a devoted following, notably for its Pure Cleansing Oil, which has been used by millions. Ma:nyo’s philosophy centers on creating effective, ingredient-focused products that deliver noticeable improvements to the skin.
The Pure Cleansing Oil, a 2025 Best of Beauty Award winner, is celebrated for its ability to effortlessly remove makeup, sunscreen, and excess sebum. Its lightweight blend of natural oils, including grapeseed, olive, sunflower, and camellia, cleanses the skin while maintaining its softness and hydration. Ingredients like rice bran oil and green tea extract further contribute to its soothing and conditioning properties. As one loyal user attests, the practice of oil cleansing can significantly enhance skin quality over time.
Ma:nyo Pure Cleansing Oil
This highly effective cleansing oil dissolves makeup, sunscreen, and impurities without stripping the skin’s natural moisture. It’s formulated with a blend of nourishing plant oils for a gentle yet thorough cleanse.
Ma:nyo Panthetoin Essence Toner
A hydrating and soothing toner that combines panthenol and hyaluronic acid to replenish moisture and calm the skin. It prepares the skin for subsequent steps in the routine, promoting a balanced and supple complexion.
Ma:nyo Galac Niacin 2.0 Essence
This potent essence combines galactomyces ferment filtrate and niacinamide to brighten the skin, improve texture, and enhance radiance. It’s a powerful treatment for achieving a clearer, more luminous complexion.
Medicube
Medicube has established itself as a brand focused on treatment-driven formulations and innovative at-home devices aimed at addressing concerns like texture, pore appearance, and skin firmness. This clinical-leaning approach sets it apart, offering solutions that feel both effective and sophisticated.
The brand’s popular Collagen Night Wrapping Mask is designed to deliver smoother, plumper-looking skin overnight. It creates a light, flexible film that keeps hydrating and collagen-boosting ingredients in place while you sleep, allowing for enhanced efficacy. Upon waking, the mask is easily peeled away, revealing skin that feels softer, smoother, and visibly bouncier. While many brands have attempted similar concepts, Medicube’s mask is noted for its ability to impart a fresh, glassy finish.
Medicube Collagen Night Wrapping Mask
This overnight mask forms a flexible film to deliver collagen-boosting ingredients and hydration while you sleep, revealing plumper, smoother skin by morning.
Medicube PDRN Pink Collagen Capsule Cream
This luxurious cream features PDRN and collagen to provide intense hydration and improve skin elasticity. The encapsulated ingredients ensure optimal delivery for a revitalized complexion.
Medicube Zero Pore Capsule Cleansing Foam
This cleansing foam targets pores and helps to remove impurities and blackheads. Its unique capsule technology delivers a concentrated dose of cleansing and exfoliating agents for clearer, smoother skin.
Round Lab
Round Lab draws inspiration from Korea’s diverse natural landscapes, often incorporating ingredients sourced from various regions. The Dokdo collection, named after islets in the East Sea, highlights mineral-rich deep-sea water and marine-derived ingredients that promote calm, balanced, and hydrated skin.
The 1025 Dokdo Cleansing Oil is a popular choice for double cleansing routines. This lightweight oil effectively removes makeup and impurities with a blend of nourishing plant oils, including meadowfoam seed, grapeseed, avocado, and evening primrose. Combined with hydrating seawater and soothing panthenol and allantoin, it leaves the skin clean and comfortable. The silky texture also enhances the application experience.
Round Lab 1025 Dokdo Cleansing Oil
This gentle cleansing oil effectively removes makeup and impurities while maintaining skin hydration. Its lightweight formula emulsifies easily and rinses clean, leaving skin refreshed and soft.
Round Lab Birch Juice Moisturizing UVLock Spectrum 45 Sunscreen
A highly effective sunscreen that provides broad-spectrum protection with a moisturizing finish. Its lightweight formula absorbs quickly and is suitable for all skin types, including sensitive skin.
Round Lab 1025 Dokdo Toner
This hydrating toner replenishes moisture and soothes the skin with deep-sea water from Dokdo and other beneficial ingredients. It helps to balance the skin’s pH and prepare it for subsequent skincare steps.
Skin1004
Skin1004’s name, derived from the Korean word for "angel" (cheon-sa), reflects its commitment to purity and efficacy, particularly through its use of centella asiatica sourced from Madagascar. This ingredient, known for its exceptional purity due to the island’s pristine environment, forms the core of many of its calming and restorative formulations.
The Madagascar Centella Light Cleansing Oil exemplifies this approach, effectively removing sunscreen and makeup while simultaneously soothing the skin. Its light texture emulsifies readily with water and rinses cleanly, making it an ideal first step in a double-cleansing routine. Dr. Park has personally endorsed it for her sensitive, rosacea-prone skin, noting its minimal yet effective ingredient list.
Skin1004 Madagascar Centella Light Cleansing Oil
This gentle, lightweight cleansing oil effectively removes makeup and sunscreen while soothing the skin with Madagascar centella extract. It rinses clean, leaving skin feeling soft and hydrated.
Skin1004 Madagascar Centella Probio-Cica Intensive Ampoule
This ampoule targets skin concerns with centella and probiotics, aiming to strengthen the skin barrier and calm irritation. It’s formulated for sensitive and troubled skin, promoting a healthier complexion.
Skin1004 Madagascar Centella Poremizing Quick Clay Stick Mask
A convenient stick mask that uses clay to purify pores and refine skin texture. It’s formulated with centella extract to soothe the skin while addressing pore concerns.
Some By Mi
Some By Mi, a brand that cleverly plays on the phrase "something by a miracle," has gained popularity for its effective formulations designed to address troubled skin. By combining exfoliating acids with soothing botanicals, the brand aims to deliver visible improvements for acne-prone and textured complexions.
The AHA BHA PHA 30 Days Miracle Truecica Clear Pad offers a gentle yet potent exfoliation experience. Unlike Western exfoliants that often rely on high concentrations of a single acid, Some By Mi uses a balanced blend of AHA, BHA, and PHA to gently slough away dead skin cells, unclog pores, and smooth texture. The inclusion of Truecica, a proprietary complex derived from Centella asiatica, helps to maintain skin balance and prevent irritation, ensuring a clearer and more refined complexion.
Some By Mi AHA BHA PHA 30 Days Miracle Truecica Clear Pad
These exfoliating toner pads combine a trio of acids (AHA, BHA, PHA) with Truecica to gently exfoliate, unclog pores, and soothe the skin, promoting a clearer complexion in 30 days.
Some By Mi AHA-BHA-PHA 30 Days Miracle Acne Body Cleanser
This body wash targets acne and breakouts with the same effective exfoliating acid blend. It helps to cleanse the skin, remove impurities, and prevent future blemishes.
Some By Mi Retinol Intense Advanced Triple Action Eye Cream
Formulated with retinol, this eye cream targets fine lines, wrinkles, and firmness around the delicate eye area. It aims to provide a smoother, more youthful appearance with consistent use.
Sulwhasoo
Sulwhasoo represents the luxury tier of K-beauty, leveraging extensive research and traditional Korean ingredients, particularly ginseng, which is processed and fermented for hundreds of hours to maximize its skin-revitalizing properties. This commitment to premium ingredients and sophisticated formulations positions Sulwhasoo as a leader in high-end skin care.
The Concentrated Ginseng Rejuvenating Cleansing Foam is a notable example. This cleanser transforms from a dense cream into a rich foam, making it suitable for oily or combination skin types without causing tightness. While its price point reflects its premium nature, the lingering soft and balanced feel after cleansing underscores the value of its advanced formulation.
Sulwhasoo Concentrated Ginseng Rejuvenating Cleansing Foam
This luxurious cleanser transforms into a rich foam, effectively removing impurities while delivering the skin-renewing benefits of ginseng. It leaves the skin feeling clean, balanced, and revitalized.
Sulwhasoo First Care Activating Serum
A signature product from Sulwhasoo, this serum is designed to be the first step in a skin-care routine, enhancing the absorption and efficacy of subsequent products. It features the brand’s proprietary blend of Korean herbs to boost hydration and skin vitality.
Sulwhasoo Concentrated Ginseng Renewing Eye Cream
This potent eye cream targets signs of aging around the eyes, utilizing the rejuvenating properties of ginseng. It aims to firm the skin, reduce the appearance of wrinkles, and restore a more youthful look to the eye area.
Torriden
Torriden has built its reputation on a foundation of hydration, focusing on gentle formulations that cater to dry and thirsty skin. The brand’s commitment to replenishing moisture is evident in its extensive use of hyaluronic acid, a key ingredient known for its ability to attract and retain water, thereby plumping and smoothing the skin.
The 5D Hyaluronic Acid Intensive Serum offers a richer hydration experience than its predecessor, the Dive-In Serum, extending moisture retention for up to 72 hours. This serum features a five-layer hyaluronic acid complex, ensuring multi-level hydration. It also includes soothing agents like panthenol and allantoin, contributing to a comfortable and balanced complexion. The silky texture enhances the application, making the hydration process feel more luxurious.
Torriden Dive In 5D Hyaluronic Acid Intensive Serum
This deeply hydrating serum utilizes a five-dimensional hyaluronic acid complex to deliver multi-level moisture. It’s designed to replenish and retain hydration, leaving skin plump and supple.
Torriden Dive In 5D Hyaluronic Acid Toner Pads
Convenient toner pads infused with a hydrating hyaluronic acid complex. They help to refresh, hydrate, and prep the skin for better absorption of subsequent products.
Torriden Dive In Sheet Mask
This sheet mask provides an intensive dose of hydration with hyaluronic acid, panthenol, and allantoin. It’s formulated to soothe and replenish dry, thirsty skin, leaving it feeling revitalized and comfortable.
Frequently Asked Questions
Can I trust buying Korean skin-care products online?
Purchasing K-beauty products online is generally safe, provided you shop from reputable sources. Many brands are available through major online retailers like Amazon, but it’s advisable to verify the seller’s reputation to ensure product authenticity. Buying directly from the brand or from authorized retailers like Soko Glam, YesStyle, or Olive Young offers additional assurance. Be aware that international shipments may incur tariffs and longer delivery times.
Meet the experts
This review benefited from the insights and testing of:
- Dr. Hee Jin Kim, MD, Board-Certified Internal Medicine Physician
- Dr. Jane Yoo, MD, Dual Board-Certified Dermatologist and Mohs Surgeon
- Dr. Joyce Park, MD, Board-Certified Dermatologist
- Sarah Chung Park, Creator of K-Beauty World at Ulta Beauty
- Allure editorial staff: Christa Joanna Lee, Annie Blay-Tettey, Sarah Felbin, Nicola Dall’Asen, Deanna Pai, Dianna Singh, Shanna Shipin, Sarah Han.
How we test and review products
Our product reviews are conducted with a comprehensive approach, evaluating ingredients, wearability, longevity, packaging sustainability, and inclusivity. We solicit feedback from a diverse team of editors, writers, contributors, dermatologists, and makeup artists to ensure a broad spectrum of user experiences is considered. This rigorous process allows us to identify products that consistently deliver exceptional performance across various skin types and concerns.
Our staff and testers
Allure is committed to providing recommendations that resonate with a diverse readership. Our team comprises individuals from various age groups, skin tones, hair textures, genders, and backgrounds. This diversity ensures that our product assessments are comprehensive and reflective of a wide range of consumer needs and preferences, enabling us to confidently recommend products that truly perform.
Even more K-beauty favorites:
Korean beauty continues to innovate, with brands consistently introducing new formulations and ingredients that address a wide array of skin concerns. Exploring the latest offerings from established and emerging K-beauty brands often reveals effective and delightful additions to any skin-care regimen.
Now, watch Olympian Alysa Liu’s 10-minute rink-ready makeup routine:
[Link to related video content if available]
Shop all of our latest obsessions in one place! And don’t forget to follow Allure on Instagram and TikTok—or subscribe to our newsletter to stay up to date on all things beauty.